UPDATE on my Georgian air travel market post: British Airways sees the potential too

Updates on stories I have written recentlykeep coming today....!

On my post of 30th June, I noted I wrote how the Republic of Georgia is seeing a notable increase in tourist numbers and airlines are taking note.

British Airways somehow seem to agree with this positive outlook, since one of the decisions it has taken regarding BMIs old network has been to upgrade the London Heathrow-Tbilisi link to nonstop daily, operated by an A321.

Certainly good news for the Georgian tourism industry and those that fly this route regularly, not so good for Turkish Airlines: it's daily service via Istanbul was one of the most competitive offerings on this route, less so from the moment British Airways starts to fly direct.

The legendary air shuttle Barcelona-Madrid: the "Puente Aéreo"

Early morning at Madrid airport, a familiar view for many Barcelona-based passengers

If in my previous post I explained how the Spanish airport authority is using replicas of some venerable aircraft to advertise her state-of-the-art facilities and, for this post, we are not leaving Spain yet, because during my recent trip to Madrid I had the chance to experience another of Spanish aviation's legendary institutions: Iberia's "Puente Aéreo" (the Air Shuttle Barcelona-Madrid).

For those who are not aware, Barcelona-Madrid happens to be the air route with most traffic in the Europe, with nearly 3 million passengers per year and around 70 daily frequencies in each direction.

A large share of this traffic went through Iberia's "Puente Aéreo", an air-shuttle that was conceived as a commuter service, where you do not need a previous booking, you just show up at the airport and get on the next available flight. If a plane is full another one departs shortly after, with frequencies at peak hours could rival those of overground public transportation, every 15 minutes or so. The idea is to provide plenty of flexibility and short waiting times at airport.

The "Puente Aéreo" has its own brand identity and fare structure, separate from Iberia's other flights, even when they are doing the same route (around half of Iberia's frequencies on the Barcelona-Madrid route correspond to the "Puente Aéreo" service, with the rest being regular flights that require reservation.

The "Puente Aéreo" has been a sort of second home to generations of businessmen and politicians, ready to pay for all this flexibility and convenience and it is no wonder that, for years, it has been Iberia's most profitable route (in a way, the "Puente Aéreo" is to Iberia what LHR-New York is to British Airways)

However, a number of changes that have affected the competitive environment in which the "Puente Aéreo" was born and developed.

The first one was the liberalization of European skies. As soon as European skies opened up, new entrants Spanair and Air Europa decided to give it a try. The route quickly became a mainstay of Spanair, that now boasts 8 daily frequencies on the route and has branded the service with a similar name, making use of the concept of "air bridge", although for legal reasons it can not call it "Puente Aéreo", so it has "Puente a Barcelona/Pont a Madrid" instead. Next came low cost airlines, with Vueling entering the fray, it has now 11 daily frequencies. Surprisingly Easyjet chose not to compete on the route in spite of having a base in Madrid. Despite all this new competition, Iberia's market share on the Barcelona-Madrid air market remains at around 45%

The completion of the high-speed railway between Barcelona and Madrid has had a stronger effect on the route as it has emerged as a real alternative in terms of frequency and comfort for business travellers, taking half of the market on the Barcelona-Madrid corridor. It has forced Iberia to reduce capacity, maintaining frequencies but deploying smaller aircraft. However, the 600 kilometers between Barcelona and Madrid are really at the edge of what is considered to be a competitive distance range for high-speed railways and the airplane remains competitive, even for origin-destination traffic. Competitive pricing and the high volume of Catalan transit passengers at MAD have helped the airplane hold its ground on this route.

I am wondering what will happen the moment Ryanair starts flying between the two cities, it now has a base in both so it sounds like a logical next step...but I think the other airlines operating the route will feel the pinch, as they rely on a more price-conscious type of travele. My guess is that the "Puente Aereo" itself will be relatively inmune.

MEA: the resilient airline

A MEA A320 at Beirut airport

How resilient can an airline be in the face of adversity? Well, someone at Middle East Airlines (MEA), Lebanon's flag carrier, could possibly answer this question. The MEA of today is a modern airline serving a resurgent travel market (Beirut is one of the main tourist destinations in the Middle East and Eastern Mediterranean region) however during it's more than sixty years of existence MEA has had to fly through extreme turbulence...

The recent halt in traffic as a result of the volcanic ash cloud has put some European airlines in a difficult situation...but try keeping an airline operating with its main base intermitently closed for over 15 years! This is what happened during Lebanon's long civil war (1975-1990), when MEA survived by leasing aircraft and seconding staff to international companies. Once the war was over it quickly rebuilt itself, however the political situation has remained extremely unstable in that region and this has repeatedly affected its capacity to operate. As recently as 2006, war forced again MEA to move its operations abroad, this time to Damascus and Amman, until the situation was normalized.

Despite all these problems MEA has kept its expansions plans and building a young all-Airbus fleet: 4 Airbus A320, 6 Airbus A321 and 4 Airbus A330, serving destinations in Europe, the Middle East and West Africa, where there is an important Lebanese community.

One of the things that have caught my attention is that MEA operates its aircraft with a very low-density seating layout compared to European airlines and well below the capacity of these aircraft types. For example, its A320 has 24 seats in business class and 102 and only in economy, 126 in total (as a reference, BA's A320s have between 149 and 156 seats), the A321 features 31 business seats and 118 in economy, 149 in total! (to make the comparison, BMI, that competes with MEA on the London (LHR)-Beirut route has a 183-seat layout, 40 seats more than MEA) I have never flown MEA, but I guess that passengers enjoy quite a lot of space on-board!

A MEA A321 with the Lebanese mountains in the background

The retro wave reaches airlines

Attention: this picture was not taken in the late 60s, it is quite recent!
American Airlines Boeing 737-800 Astrojet
Photo by randomduck, available under a Creative Commons license.

Retro design that were successful in their days are making a comeback, touching the nostalgic side of many. In recent years we have seen the car industry introduce the retro-looking, although newly designed, Chrysler PT Cruiser, the remake of the legendary Fiat 500 and plans have been unveiled to produce a redesigned East German icon, the Trabant.

The airline industry is not immune to this trend, airline retro bags are already a fashion staple, but now is the airlines themselves that are taking on the idea and adding retro livery designs to their own aircraft. My guess is that it might have something to do with the flying experience becoming increasingly unglamourous, with no-frills becoming the standard, congested airports and air travel becoming more of a routine. Retro livery designs take us back to a time where flying meant, above all, glamour and exclusivity, when people dressed up to board a plane as to highlight that they were among the select few, a time when flying was not a hassle (whenever you are in Washington DC I highly recommend visiting the exhibit about the evolution of air travel at the Smithsonian , where the shifting demographics of air travel are thoroughly explained)

It is probably impossible to evaluate the branding benefits of adding retro liveries, but this move will surely delight scores of planespotters wherever these planes fly to.


Foto: Air France A320 in retro livery, Munich Airport
Photo by spotterjohnsen, available under a Creative Commons license.


American Airlines Boeing 737-800 Astrojet
Photo by randomduck, available under a Creative Commons license.


Lufthansa A321
Photo by Chjab, available under a Creative Commons license.


Continental Boeing 737-900ER at Newark (EWR)
Photo by Slasher-Fun, available under a Creative Commons license.


Foto: Finnair A319 in retro livery, Helsinki Vantaa Airport
Photo by Aku from Helsinki, Finland, available under a Creative Commons license.