Attention: this picture was not taken in the late 60s, it is quite recent!
American Airlines Boeing 737-800 Astrojet
Photo by randomduck, available under a Creative Commons license.
Retro design that were successful in their days are making a comeback, touching the nostalgic side of many. In recent years we have seen the car industry introduce the retro-looking, although newly designed, Chrysler PT Cruiser, the remake of the legendary Fiat 500 and plans have been unveiled to produce a redesigned East German icon, the Trabant.
The airline industry is not immune to this trend, airline retro bags are already a fashion staple, but now is the airlines themselves that are taking on the idea and adding retro livery designs to their own aircraft. My guess is that it might have something to do with the flying experience becoming increasingly unglamourous, with no-frills becoming the standard, congested airports and air travel becoming more of a routine. Retro livery designs take us back to a time where flying meant, above all, glamour and exclusivity, when people dressed up to board a plane as to highlight that they were among the select few, a time when flying was not a hassle (whenever you are in Washington DC I highly recommend visiting the exhibit about the evolution of air travel at the Smithsonian , where the shifting demographics of air travel are thoroughly explained)
It is probably impossible to evaluate the branding benefits of adding retro liveries, but this move will surely delight scores of planespotters wherever these planes fly to.
Foto: Air France A320 in retro livery, Munich Airport
Photo by spotterjohnsen, available under a Creative Commons license.
American Airlines Boeing 737-800 Astrojet
Photo by randomduck, available under a Creative Commons license.
Lufthansa A321
Photo by Chjab, available under a Creative Commons license.
Continental Boeing 737-900ER at Newark (EWR)
Photo by Slasher-Fun, available under a Creative Commons license.
Foto: Finnair A319 in retro livery, Helsinki Vantaa Airport
Photo by Aku from Helsinki, Finland, available under a Creative Commons license.
0 comments:
Post a Comment