From now on this blog will be on:
Sunday 10 March 2013
Friday 8 March 2013
Russian airline liveries: Yamal Airlines ("Ямал")
With not much going on in the Russian airline industry since my latest round-up, I thought it was a good opportunity to go for a more visual type of post and share some of the original airline liveries I have come across while in Russia.
So here is the first one, spotted at Domodedovo airport, Yamal Airlines ("Ямал"), an airline that takes its name from a frozen peninsula in Russia's far North, although most of its routes now are centered on other regions, such as the Siberian oil region of Tyumen or the, somewhat warmer, Anapa, on Russia's Black Sea Coast.
Plain and simple, I don't know whether it was intentional or not but I can't stop thinking that there is a point of "retro-ness" in this livery that makes it quite cool.
Do you agree?
So here is the first one, spotted at Domodedovo airport, Yamal Airlines ("Ямал"), an airline that takes its name from a frozen peninsula in Russia's far North, although most of its routes now are centered on other regions, such as the Siberian oil region of Tyumen or the, somewhat warmer, Anapa, on Russia's Black Sea Coast.
A Yamal Airlines Boeing 737-500
Plain and simple, I don't know whether it was intentional or not but I can't stop thinking that there is a point of "retro-ness" in this livery that makes it quite cool.
Do you agree?
Wednesday 6 March 2013
KLM Must-See map: your airline gets your friends to help you plan your next trip
It has not even been two weeks since last time we spoke about KLM's social media activities and yet...here we are again, talking about another really cool campaign by the Dutch airline.
This time is about inviting your friends to provide tips about the next destination you are flying to (where to eat, what to see...). Basically see who of your friends has been there and then aggregate these recommendations on a "Must See Map" that KLM will ship to you...in paper format!
This is not the first time that someone tries to crowdsource a destination guide, but the paper format adds an interesting element, particularly because it appears to be shipped for free...is KLM going to be doing it undefinitely? would be interesting to see the ROI of this campaign if postal costs add to much.
But in any case, KLM has got people talking about it (we are not a exception!) and this matters too!
This time is about inviting your friends to provide tips about the next destination you are flying to (where to eat, what to see...). Basically see who of your friends has been there and then aggregate these recommendations on a "Must See Map" that KLM will ship to you...in paper format!
This is not the first time that someone tries to crowdsource a destination guide, but the paper format adds an interesting element, particularly because it appears to be shipped for free...is KLM going to be doing it undefinitely? would be interesting to see the ROI of this campaign if postal costs add to much.
But in any case, KLM has got people talking about it (we are not a exception!) and this matters too!
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