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Thursday 30 December 2010

Airlines soon to become more like media companies?



We all know what the internet has done to print magazines...is it now the turn of the in-flight magazine?

As in-flight wi-fi becomes commonplace and airlines start to facilitate the use of hardware platforms on-board too, I imagine the days of the paper in-flight magazine are counted...

Airlines can find new ways to monetize the information gateways they open for their passengers, in an extreme case, they would become more like media companies, for example, Finnair is now lending iPads, but I can see Ryanair charging for such a service. Similarly, airlines can develop their own media products tailored to the specific interest of their travelers, for example Lufthansa's CloudStream...after all, they know quite a lot about their frequent fliers, and it opens the door to new monetization opportunities that have more in common with the online media rather than with traditional airlines.

Tuesday 28 December 2010

Spain's empty airports (III): León



In North-West Spain the city of León got a brand-new airport in 1999. There had been an airfield at León for decades, but the inauguration of the new facility and the opening of commercial services at León airport was a significant improvement on the accessibility of this historical city, that tracks its origins back to an old Roman fort, that had traditionally suffered from its remoteness and its distance to the country's main urban centers.

However, I got quite surprised to learn, this autumn, that the airport had just been enlarged. I had a look at the numbers and found out that the Spanish government had invested over €80 million at the airport during the last 6 years. This seems quite a large number taking into account the current amount of passengers the airport is handling, more so when some of the recent investments have been directed at increasing the airport's capacity. For example, LEN is now able to process 580 passengers per hour...but the total number of passengers last year was 94,282, that is around 250 passengers per day! And looking at the route network available from the airport it looks as if this traffic is well distributed along the year, in other words, it does not seem there are extreme demand peaks that require all this extra capacity (most routes are done by Air Nostrum using regional jets).

The expansion programme was implemented with an expectation of 500,000 passengers per year in 2012...but since reaching a peak of 160,000 passengers in 2007, traffic has only decreased since then. The fact that León is going to be connected to the Spanish high speed rail network in 2012, and it will then be within 2 hours travel time of Madrid by train will not help raise the airport's traffic figures...

Monday 27 December 2010

Spanair's difficult year

A Spanair A320 on the tarmac at Barcelona airport

From this blog I follow very closely the evolution of Spanair, as Barcelona (BCN) is one of my favourite airports and its future is inextricably linked to the future of Spanair.

Why? because Spanair is at the center of an experiment: the attempt to establish from scratch a hub-and-spoke operation in a mature market with strong presence of low-cost carriers. The reasons for this are both political and economic. Barcelona is one of Europe's main airports (one of the top ten, in close competition with Rome-Fiumicino) however, it has never been a hub, neither has it had its own flag carrier.

Although Barcelona and Catalonia have traditionally been the main tourist destination and the more export oriented economic center in Spain, during the period when most European countries developed their own flag carriers, Spain was a heavily centralised country and Iberia always focused on Madrid-Barajas, with Barcelona acting as a sort of secondary mini-hub for European flights. The result has been that today Barcelona is possibly the European airport with the lowest proportion of intercontinental traffic with regards to total traffic in Europe. This situation is, obviously, a source of concern in Barcelona, as the lack of long-haul connections can become a major weakness in the era of global business.

Iberia's decision to hand over its European flights at BCN to its low-cost subsidiary Clickair, that subsequently merged with Vueling, and the increasing share that low-cost airlines have been acquiring at BCN, added salt to the injury.

No wonder then that, as soon Spanair, an airline with a history of losses but with the second largest network in Spain, was put on sale, a consortium led by the Catalan governement took over. The aim was to make of BCN a hub and consolidate a full-service hub-and-spoke operation out of Barcelona, in coordination with Spanair's Star Alliance partners. SAS would remain as a strategic partner with 20% of the capital.

Easier said than done. If consolidated flag carriers are having a hard time in their established markets, Spanair's challenges looked daunting...and, indeed, the numbers the company has just presented are deep in the red. It lost €186 million, of which €120 million are an oeprational loss. This is 55% above what was expected by the airline. However, it is true that this is an improvement over the €218.3M. loss of the previous year, and last quarter it managed to book a modest profit of €5 million.

The company is keeping the goal of becoming profitable in 2012, despite the short term reality that it has needed a fresh injection of capital from a company owned by the Catalan government in order to keep it afloat.

This money should keep Spanair flying for a period of time, but is unlikely to facilitate the development of the sort of intercontinental hub that remains the raison-d'être of Spanair and the ultimate justification of all this public support.

Sunday 26 December 2010

The demise of Hamburg International Airlines



Another airline that has recently stopped operating: Hamburg International Airlines, from Germany, has joined the list of the recession's victims.

Hamburg International was no conventional airline, it was considered a "hybrid airline", operating a mix of scheduled and charter flights and, as this article explains, some of its routes were certainly off-the-beaten track (if such thing exists in aviation!), such as Germany to Iraq. It also operated a small mixed fleet of just 9 aircraft that included both Boeing 737s and Airbus A319s (that have now been returned to the lessors). Amazingly, a year before its bankruptcy the airline was contemplating ambitious expansion plans...

The demise of Hamburg International Airlines illustrates the difficulties small airlines face when they can not find the right positioning in the market.

Friday 24 December 2010

Which airport does Santa Claus take off from?



Possibly Rovaniemi, Finland (RVN), at least this is the airport commonly assumed to be the closest to his home in the Finnish woods...or was it the North Pole? in that case, Ivalo, Finland (IVL) could be a better alternative, as it is farther North, although if he really lives in the North Pole maybe he should be taking off from Svalbard airport-Longyear (LYR), in the Svalbard islands, Norway, which happens to be the World's northermost airport with regular air services.

In any case, it seems that most European airlines have made their choice on where Santa's real home is, otherwise you wouldn't have over a dozen airlines from all over Europe flying every winter to the small town of Rovaniemi (pop.60,000) from tens of destinations such as Milan, Amsterdam or Budapest...However, looks like Easyjet and Transavia beg to differ...or at least they are hedging their bets, as they fly to Ivalo instead.

Wherever Santa's home is, though, one thing is sure, these two airports are the gateway to an amazing winter wonderland...!

Air Malta's struggle and the dependent island


Malta's lifeline (Photo: Wikipedia)

Government subsidies to airlines are a regular topic on this blog, however, up until now we had focus mostly on the funds governments pay out in order to develop air routes or airports, and devoted relatively little space to that government aid whose objective is to guarantee the survival of an airline.

We have, admittedly, seen less and less of these since the wave of market liberalization of the 90s and the stronger stance of the European Commission on these matters, however, a new, and I hope exceptional, case is back on the table. This time it affects one of the small players of European aviation, but one that can have a massive impact on the economy of one of the European Union members states: Air Malta.

I guess the capital importance of tourism and air travel in this island nation, that happens to be also the Europe Union's smallest member, has been the decisive argument in convincing the European Commission to give the green light to a €52 million aid package to Malta's ailing flag carrier. We saw in a previous post how the market is often able to adapt quite quickly to the demise of a relatively large carrier, however, the fact that tourism accounts for around a quarter of the country's GDP and Air Malta is carrying nearly half of this traffic, could make any less-than-immediate transition extremely painful for the island's economy.

When I was reading about the case I could see how many commentators had serious doubts about Air Malta's capacity to reverse its situation, an opinion that seems to be shared in Brussels too...in any case, the aid package is supposed to guarantee operations for the next 6 months, a time the Maltese authorities should use to prepare for the worst-case scenario and to make sure that a possible Air Malta's bankruptcy does not bring about the bankruptcy of the country too!

Wednesday 22 December 2010

Spain's empty airports (II): competing to become the gateway to the Pyrenees



With this post I intend to continue the series I opened a few weeks ago about the many underused airports spread across the Spanish geography, a reminder of the construction bonanza of the last few years...

Today I am going to focus on two recently inaugurated airports, Huesca (HSK) and Lleida (ILD) that are vying to become the main gateway to the Pyrenees and to the multiple ski resorts that dot this imponent mountain range that separates Spain from France.

Huesca airport is located near the city of the same name, that is the capital of a province that includes most of the highest peaks in the Pyrenees and ski resorts such as Candanchu, Formigal and Panticosa. This airport is part of Aena's network (the Spanish public airport operator). This investment has been strongly questioned, given the small number of passengers that use the facility and the limited impact it has on the local tourism industry in an area where the vast majority of skiers arrive by car. Traffic numbers certainly abysmal, around 6,000 passengers a year (and a record low of 8 passengers in October 2010), this means there is a annual operating deficit of €700 per passenger (and this does not even take into account the initial investment)! There is currently no regular traffic at the airport and only Monarch airlines and Pyrenair (using Air Nostrum aircraft) operates some seasonal flights during two winter months from UK airports and from Madrid, Valencia and La Coruna.

Prospects do not look very good, particuarly when you take into consideration that Huesca is, given its size and geographical position, quite well connected to the rest of Spain, it has high speed rail services to Madrid and a free motorway links it to the regional capital, Zaragoza, a much larger city (with a population of over 700,000), that, curiously enough has, possibly, the opposite problem, an underused airport, that is shared with a military base, with considerable potential, given the city's growing role as a logistics center (I'll write about this case in a future post...) .

And let's not forget the newest airport that has been built with the Pyrenean gateway in mind: Lleida. I already wrote a post about it last year, where you can find some details about it. This airport, managed by the Catalan government, has a slightly larger local market than Huesca, but faces pretty much the same challenge: to find enough demand to consolidate regular routes. There are a number of routes currently being operated from the airport, Ryanair and Vueling fly to several European and Spanish destinations, but they are heavily subsidised and doubts remain on their long-term survival. Pyrenair has also started some winter flights to Spanish and Portuguese destinations, targeting the ski market.

Lleida has the advantage of having relatively easy access to the most international ski area of the Pyrenees, the Andorran ski resorts, that attract a number of British and Russian skiers that, although not as huge as in the Alps, can guarantee a considerable amount of traffic to a small airport like Lleida. Most of this traffic was currently being channeled through Toulouse airport (TLS), in France, but they might be ready to switch their operations to the South side of the Pyrenees if they eye an attractive enough deal, this is the case of Neilson, that recently announced that, after striking a very favourable deal that includes tax reductions, is going to fly over 20,000 British skiers per year to Lleida for the next five ski seasons.

Despite these efforts, there is another airport that has strong chances of becoming the "real" gateway to the Pyrenees: Barcelona (BCN).

Although we tend to think about Barcelona as a sunny Mediterranean city, the fact is that the Catalan captial is just over an hour and a half by car from teh closest ski slopes, a time that has been reduced considerably through improvements in land transport links, the (unlikely-to-succeed) bid for the 2022 Winter Olympics might speed up some public works already in progress, such as the completion of the Barcelona-Toulouse motorway that will bring the Pyrenees and Andorra much closer to the metropolis and its airport.


Approximate catchment areas of the airports of Huesca (HSK), Lleida (ILD), Toulouse-Blagnac (TLS), Zaragoza (ZAZ) and Barcelona-el Prat (BCN), and their respective positions relative to the Pyrenees. For the sake of simplicity I have not included other airports in the vicinity such as Girona (GRO), Pau-Tarbes (PUF) or Perpignan (PGF)

The American Airlines website design fiasco



Here is a story that I came across that should be compulsory reading, not only for everyone with an interest in airlines and web design, but also at business school courses and MBAs.

To summarize: an American Airlines customer, with an eye for web design and usability, visits AA.com and doesn't like what he sees, he posts his opinion on his blog, and here comes an AA.com webdesigner commenting on this post to let him know that if American Airlines website sucks is not because they have bad designers, but because corporate culture and internal politics and rules do not let them do their best.

The result: the American Airlines worker that posted the comment was fired (I am sure Seth Godin would be appalled to learn that someone that cares so much about his work got this sort of treatment from his employer), the story went viral on the internet, with the subsequent damage to to AA's corporate image).

At the end, AA.com got a face-lift (although not sure Dustin Curtis is now happy about it, given he had his own ideas about how it should be)

You can read an account of the story here.

Tuesday 21 December 2010

Mexicana's bankruptcy and the quickly-adapting Mexican air travel market


Picture: Wikipedia

Mexico's second-largest carrier, Mexicana de Aviación, went bankrupt last August, however, the market moved in quickly to fill the void. Mexico's air traffic did not even register the loss of such a large operator. On one hand a number of new international routes were opened, mainly between the US and Canada and several Mexican destinations. Domestically, the spare demand has been absorbed by local operators, flag carrier Aeroméxico (a Sky Team partner) and Mexican low-cost airlines such as Volaris, Interjet and Viva Aerobus, that reported increasing load factors and market share.

As this article points out, this was possibly a case of excess capacity that has now wiped out. The speed with which the market adapts to the new situation highlights the dynamism of the air travel sector and its capacity to adapt to supply and demand factors and, in my opinion, strengthens the case for limiting government subsidies to loss-making airlines.

In any case, despite there are people willing to defy the new market equilibrium: a reborn Mexicana, under new management, plans to start operations in January. The new Mexicana will be smaller, it has rehired 30% of the previous staff, and operate a fleet of 20 aircraft. Half of its routes will be to international destinations, and, if everything goes well, the plan is to increase the fleet to 30 aircraft during the year and hire the remaining 70% of the staff of the original company.

This is certainly a bold move, since it might bring back excess capacity, but will possibly be good for Mexican air travellers, as the new Mexicana will have to work hard to regain its place under the sun and this possibly means lower fares...

Monday 20 December 2010

How Twitter becomes the essential crisis-management tool when European airports are in chaos

It is starting to become the norm: volcanoes, air traffic controllers strikes and, like every winter, snow, snow and more snow...

And Twitter is steadily becoming the number one resource for stranded passengers, airlines, infrastructure managers, transport authorities and onlookers to assess the situation and communicate with each other. At this point in time no one beats Twitter and its capacity to engage in real time with multiple players. Want further proof? Look at this snapshot from KLM's Facebook page, taken amidst the snow-related air traffic disruption of this weekend:



The power of real time info



Another issue up for discussion is why UK airports are so sensitive to adverse weather conditions, it would be foolish to expect the same level of readiness in the face of snow than, for example, Finland, but the UK is not located precisely in the tropics, and we know there are snow storms every winter, given the large flux of people transiting through UK airports, even if problems last for just a few days, the amount of disruption is huge! wondering whether are there are better ways to cope with snow...


Does it need to be like this every winter?

Saturday 18 December 2010

KLM does an amazing job using Twitter to rebook stranded passengers

One of the most interesting (and useful!) uses of social media during the recent snow-related air traffic disruption in Europe has been that of Dutch airline KLM, using Twitter to communicate with passengers, not only to inform and receive feedback but also to take specific action to mitigate the effects of the crisis.

KLM (@klm on Twitter) started taking rebooking requests from stranded passengers and notifying them of their new schedules.

Here you can find some examples:



The procedure is not without its faults, and one of them is privacy, private information and details of flight itineraries were being aired on Twitter for everyone to see.

When I was monitoring the KLM stream to write this post, I could even see a personal acquaintance tweeting his details to the airline, then a few minutes after that, KLM confirming new flight details to him, but with a typo, I quickly pointed this error to the airline and then got in touch with my friend too in order to let him know...this is absolutely powerful stuff! I was participating in the rescheduling of a flight plan from my own desk miles away from the airport where all this was taking place!

This obviously raises some interesting questions about privacy: as I could see what was going on, so did millions of other people...this is the reason KLM was also asking passengers to DM (direct message) the company (also through Twitter) in order to make communications private, however, you can only DM people on Twitter if you follow each other, something easy to do but that requires some coordination.

In any case, it seemed that people were valuing more the convenience of being able to sort out their travel schedule than any lack of privacy. In any case, and I guess in order to avoid any legal or security problems, KLM posted a note on its Facebook profile shortly after announcing that it was going to remove all references to private information from its Twitter stream...



In summary, a curious situation and, setting legal implications aside, a possible case study of the trade-off, privacy vs. convenience, that people have to do when engaging in conversation in social networks: if you keep too much information private, your presence in social networks loses its "raison d'être", as you will have problem sharing and communicating, on the other hand, it is necessary that you have a choice on what information you keep to yourself...

While I am finishing to write this post I realize that even Twitter has some limits:



But, in any case, kudos to KLM for understanding the power of Twitter and going the extra-mile in customer service!

What is sure is that air travel disruption is proving a test-ground for social media in its crisis-management function!

Food provenance, authenticity and airline marketing: providing an in-flight gastronomical experience


Alaska Airlines Boeing 737 with wild salmon livery
(photo by Frank Kovalchek, via Wikipedia)

A few days ago I came across a couple an interesting article on Airline Trends (a great blog that I recommend to anyone interested in airline marketing, by the way!) that focused on how food can be a great way for airlines to differentiate their offerings and improve the traveler experience.

This is a topic that deeply interests me and I think airline's initiatives in this direction are very consistent with the ongoing trend towards introducing more doses of authenticity in the consumer experience, something you can see for example if visiting any UK supermarket, where products come with more and more provenance references in their packaging...so I thought about a sharing an article that friend site GourmetOrigins.com has just published about authenticity and provenance in in-flight meals.

Food origins up in the air (via GourmetOrigins.com)

I hope you enjoy the post and please do not hesitate to contact me if you know of any more initiatives of airlines using on-board food provenance and authenticity for marketing purposes!

GourmetOrigins.com is a site to discover and explore the origins and stories of the best European foods, find out where they are made, how and by whom!

Friday 17 December 2010

George Soros invests in Flybe as the British regional airline readies its expansion plans


Pointing upwards! (Picture: Wikipedia)

What is the fastest way to become a millionaire? Start as a billionaire and invest in an airline....! but it looks like billionaire George Soros would rather disagree!

Well, true, a £7M. investment in Flybe is not even pocket money for the famous tycoon (it will buy him around 3.4% of the company), however I find it significant that such an experienced and powerful investor, that managed to sink the pound sterling in 1992, is backing Flybe at this time, when ambitious expansion plans are under way at the British regional airline. Flybe has just floated in the stockmarket and plans to use the proceeds of the flotation to double its fleet and possibly open new bases in Europe or acquire another regional airline, another sign of confidence in the future, is that Flybe's current owners are not planning to cash their money in, at least not in the short term.

There is no lack of examples to support the old joke about the dubious profitability of airline investment (even Warren Buffett got caught on this one!), however, it is remarkable how Flybe has been able to build its niche business in a market strongly dominated by behemoths like Ryanair, Easyjet and BA, or I should say, precisely by being able to exploit the markets gaps these airlines were leaving: as opposed to BA and its Heathrow focus, Flybe has an extensive regional network, as opposed to Ryanair and Easyjet, Flybe caters mainly to the business traveller...will it be able to replicate its business model in the continent? in any case, it looks like we are going to get used to hearing about Flybe more often, as the British regional champion is onto something big!

Thursday 16 December 2010

Estonian Air experiences the power of Groupon-style promotions



When we speak about social media in the air travel sector and the new channels airlines are opening to engage with their clients we usually think about Twitter, Facebook...but what's been really hot in the internet scene this last year?...coupons! think Groupon and its legion of copycats. Basically, these sites offer a product or service every day at a very discounted rate, the catch is that this deal-of-the-day only applies if a certain number of people sign up for the offering. The concept has proven to be so wildly successful, that 2-year-old Groupon is rumored to have had a $6B acquisition offer from Google!

To see what happens when you apply the coupon concept to air travel we have to go to one of Europe's smallest and most peripheral markets for air travel: Estonia. And it was a resounding success!

Estonian Air, a SAS subsidiary and flag-carrier of the tiny, but internet-savvy, Baltic nation had to stop selling discounted tickets through Cherry.ee when sales started going through the roof, they were planning to sell 2,500 tickets and by the time the promotion stopped more than 6,500 had already been sold. It might not sound like a huge number to some, but if you take into account that Estonian Air has a small fleet made of just 2 Boeing 737-300, 3 Boeing 737-500 and 2 Saab-340 turboprops, you can see how this promotion successfully sold a considerable share of its available capacity...I am sure many other airlines throughout Europe and the rest of the World are looking attentively to the North-Eastern shores of the Baltic!

Wednesday 8 December 2010

By invitation: Roman from AirObserver on Airport privatization in Spain. What impact for Ryanair?

From today Roman from AirObserver is going to be guestblogging in this blog.
Roman runs AirObserver, a blog which covers airline news and especially European low cost market. He cooperate in Airpanorama project, a barometer which aims to offer the easiest way to compare most European low cost airline traffic figures.
He is also the author of an e-note about Ryanair business model.

Here is his first post in this space. Enjoy!

Airport privatization in Spain: What impact for Ryanair?


Picture: Barcelona airport new terminal

Spain's Prime Minister José Luis Rodríguez Zapatero has recently declared that his government plans to privatize 49% of AENA, the public authority in charge of Spanish airports. This privatization will start with two major airports in Spain: El Prat and Bajajas (other airports will come). Thus, probably in the hope to reduce public expenditure and to a certain extent, to improve airports management. Indeed, Zapatero’s government, who leads a struggling Spanish economy, hopes that the privatization would generate €9 billion.

A private management could impact Ryanair’s revenues:

In Spain, as all over Europe, Ryanair is massively subsidised. What I noticed in France is that each airport which gives money to Ryanair is actually managed by regional public bodies. Most of regional airports that are giving money to Ryanair are loss-making airports. Indeed, Ryanair always deals in the same way no matter the country: it brings in passengers, in return of important subsidies and free or lower airport fees. Consequently, small airport have more costs than revenues. Moreover, most of the time, the airport also has to hire, train, and pay all the required ground personnel. If you take this into account, you’ll understand why it might not be that profitable. However, when they realise that they are no longer able to deal with these high costs, it is too late, as the Irish airline doesn’t allow for contract changes.

My point here is that this kind of deal is only possible thanks to public support. Without public support, the airport won’t be able to survive, and would not agree to such deal. A private airport will only focus on revenues. In the light of this, we can conclude that, if the Spanish government decides to extend the privatisation movement to other small regional airports, the type of deals that Ryanair was able to conclude until now won’t be possible any more. Newly privatized airports will look at revenues first and not hypothetical future tourism revenues.

Airlines such as Vueling and Spanair have already given their support to this privatization, however full details have not been disclosed yet. Cataluña government for instance is waiting more detailed precisions from the Spanish government and Zapatero's still has to find potential investors.

Monday 6 December 2010

Thanks everyone!

When I started writing my previous post about social media use during the Spanish airport crisis, the events were still unfolding and I could not imagine this would be, by a large margin, the most popular story in this blog so far.

Every new crisis or unexpected event becomes a test-ground for social media and further proof of the growing importance of these new communication channels in crisis management. I imagine this is one of the reasons why so many people from around the World visited this blog and took an interest on how social media was put to use during this crisis of first magnitude. I was particularly delighted that one of the World's top airline marketing blogs, Simpliflying, re-published my article in its entirety, thus giving me the chance to make my analysis available to its well-qualified and global public.

Here is the link, and do not forget to visit the rest of the Simpliflying blog. It's totally worth it!

Saturday 4 December 2010

An analysis of Social Media during the recent Spanish air traffic controller's strike

At the time of writing these lines the effects of the Spanish air controllers unannounced and almost total strike are still being felt throughout the whole South-Western European airspace. This industrial action has forced the closure of the entire Spanish airspace and gravely affected that of the surrounding countries (Portugal, Morocco), the chaos at airports has been total, more so when the controllers' walk-away has coincided with the start of a five day holiday in Spain. The Spanish government has had to recur to extreme measures such as declaring the "state of alert" and putting the ATCs under military control.

It is not my intention here to delve into the causes of the crisis or on the chronology of the events , but to look at how the different actors of the crisis have been using social media to get their message through.

The role of social media during crisis has become more and more important and this crisis. I find that the current situation has many points in common with the recent volcanic-ash episode that forced the closure of practically all European airspace. As I explained in a previous post, the recent Social Media for Airlines conference, dissected the response of airlines and organisations to sudden short-term disruption of air traffic. In that case, the crisis was a catalyst that pushed organisations to embrace social media. And this case is no different...

In fact when the crisis started all the social media artillery seemed to be on the side of the air traffic controllers, that had their own blog and at least two Facebook fan pages presenting their point of view (this one seems to be the main one, but has much less activity than this other page that is focused on the current conflict...This put them automatically on the spotlight, with thousands of angry people directing their anger at these platforms. The Spanish ATC Twitter account was replying to comments and actively tweeting until Saturday morning when it seems that it stopped tweeting (the deluge of mostly negative comments was possibly too much for whomever was managing this account)

The government side did not have this sort of social media channels in place when the crisis started to unfold. Spain's airport and air traffic management organisation (Aena) had an institutional website that was in no way suited for this task, providing just some informative notes and a contact telephone. There was no Twitter account to speak of until Saturday mid-morning (more than twelve hours after the strike had started), when the official Aena Twitter account was opened. The first time I checked it out it had only two followers and they had not even had the time to upload an avatar picture for their Twitter profile. To their credit however, they got up to speed fairly quickly, I checked it again 15 minutes later and it had already over 1000 followers, by early afternoon they had reached 3000 and it was tweeting a constant flow of information on Spain's airport network situation. Besides English and Spanish it had also streams in the other official languages of Spain: Catalan, Basque and Galician. We hope that, as in the volcano crisis, this level of engagement with the public will remain going future.

It is unusual for events taking place in a mid-sized non-English speaking country with little Twitter penetration to make it to Twitter's global trending topics, but at some times today the Spanish airport chaos made it to the top of the list, for example: #controladores, #barajas,

Other hashtags you can monitor to follow the events are:
#aena #huelga #controladores #prat #estadodealarma #DGAC #Spanishstrike

most of the tweets related to these hashtags are in Spanish, but quite a few are in English too.

And obviously Eurocontrol, was also informing via Twitter, by the way, it must have been a complicated day for them since there were not only issues in Spain but also closures and disruption due to snow at Schiphol (AMS), Paris-Orly (ORY) and UK airports such as London-Gatwick (LGW).

Other unexpected side actors of this crisis have been Hotel Auditorium, a huge hotel next to Barajas airport with its own twitter account as it is in this hotel that air traffic controllers were holding a meeting on Friday night while the crisis was at its peak. They required police protection after the ATCs were discovered by a number of distressed passengers that had been hosted at the hotel after their flights got cancelled (as a side note, I also had the chance to stay at Hotel Auditorium earlier this year after my flight was cancelled due to an air traffic controller's strike in France).

I have also seen the potential of Twitter as a tool to arrange alternative travel plans, for example, I have spotted several people on Twitter looking for car-sharing arrangements to travel by road to their destinations as well as some online car-sharing companies, such as Comuto and Amovens, promoting their services.

And other online services that thrive with public attention in days like this are the air traffic live monitoring sites, such as FlightRadar24 or Radarvirtuel, that I already used, with spectacular results, during the volcanic-ash crisis.


Snapshot of Radarvirtuel around 7pm CET, air traffic returns slowly to Spanish skies, spot the empty region in Central Spain and around Madrid airport (MAD).

Friday 3 December 2010

Ryanair stops taking reservations from end of March for its Girona (Barcelona) routes

Passengers looking to book a flight out of Girona-Barcelona (GRO) with Ryanair for travel dates beyond 30th March are coming across this:



As Catalan daily Avui has pointed out, there are two possible reason why this is happening while bookings from the other Barcelona-area airports where Ryanair operates, Reus (REU) and Barcelona-El Prat (BCN), are working fine
Either it has something to do with ongoing negotiations to keep Ryanair at GRO or, the official version, the Irish company is still defining its summer flight schedule.

On one hand and as my article of a few days ago at AirObserver pointed out, Ryanair's recent arrival at BCN strengthens its negotiating power bis a bis the Catalan authorities. The current agreement between Ryanair and the local authorities expires at the end of the year 2011 and it seems that Ryanair has been asking for 12 million euros to renew it.

This happens at a time when these same authorities seem less keen on more money handouts and risk getting caught in a "subsidies war" with other local airlines (see AirObserver's post on this too). Blocking flight reservations could be a way to send a strong signal and an important power gesture...

On the other hand, Ryanair has just opened routes to destinations from GRO, such as Larnaca (Cyprus).

So possibly there was a combination of the two factors at play, negotiation strategy and route planning. In any case, while I finish to write this post I read that sources of the Catalan government have confirmed that an agreement has been reached to keep Ryanair operating at Girona airport (although has not yet been ratified due to last week's parliamentary election in Catalonia). I am waiting for more details...

Wednesday 1 December 2010

Some thoughts on the upcoming Spanish airports privatization



The Spanish government has announced that it is planning to sell part of the Spanish airports operator, AENA. This is a move that had been on the table for quite a while (with particularly strong pressure coming from Catalonia, where the current centralized airport management structure is widely perceived as detrimental to the development of Catalan airports) but the Spanish government had always resisted this move.

Even today's announcement was not very rich in details, it is not clear to me how this sale is going to be made: looks like AENA keeps all the airports but might allow other companies to manage some of them, namely Barcelona and Madrid, but it is not clear how, what level of implication will the private sector have given that the government will keep a majority? is there going to be a public offering? How this move is going to affect the way Spanish airports do route development?

Many questions to which we are will try to give an answer in upcoming posts...!