Sunday, 26 December 2010

The demise of Hamburg International Airlines

Another airline that has recently stopped operating: Hamburg International Airlines, from Germany, has joined the list of the recession's victims.

Hamburg International was no conventional airline, it was considered a "hybrid airline", operating a mix of scheduled and charter flights and, as this article explains, some of its routes were certainly off-the-beaten track (if such thing exists in aviation!), such as Germany to Iraq. It also operated a small mixed fleet of just 9 aircraft that included both Boeing 737s and Airbus A319s (that have now been returned to the lessors). Amazingly, a year before its bankruptcy the airline was contemplating ambitious expansion plans...

The demise of Hamburg International Airlines illustrates the difficulties small airlines face when they can not find the right positioning in the market.


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