Too close for comfort
The more details that emerge of IAG's plans for Iberia, the closer we get to the scenario anticipated in this blog a few months ago (and see also this other post).
Why create a low cost carrier from scratch when you already have one in-house?
It would make sense for IAG (and British Airways) to roll out the Vueling brand across all of Iberia's short haul network...but it won't be easy: there are labour agreements in place whose purpose is to prevent exactly this from happening...so brace for more industrial turbulence on its way!
(Translation: I would check the industrial action calendar before booking any flight with Iberia in the coming months!)