We continue tracking the amazing movements of Turkish Airlines (THY), a company that seems to be in the middle of a transformation that is nothing short of a total reinvention.
The Turkish flag carrier is making a very serious effort to position itself as one of the top players in the European air travel market, it is not only the amazing network and fleet expansion, the sponsorship deals with F.C.Barcelona and Manchester United or a stream of full-page commercials in top international magazines , but THY is looking at every aspect of the air travel experience: rebranding includes areas such as in-flight entertainment, cabin interiors (the upcoming fleet expansion is the perfect opportunity to implement it)and on-board food.
I will keep an eye on THY to see how they surprise it next time, but granted the frantic marketing activity of the company I guess it won't be long!
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