I actually have a longer list of aviation and airline books I would like to read as soon as I find the time, so hopefully I will be able to update this list soon. In the meantime, I hope you enjoy this one!
1) Flying Off Course: Airline economics and marketing, 4th Edition
by Rigas Doganis
This is the latest, updated, edition of what is, by all accounts, the book I would recommend for anyone willing to understand the basics of the airline business. If you know of any other book that fulfills this mission better, please let me know!
Ryanair: How a Small Irish Airline Conquered Europe
by Siobhan Creaton
This is a short book that explains the roots of Ryanair, the role of Michael O'Leary in completely revamping the business model of what used to be a struggling small Irish airline to make it Europe's low cost champion. Besides the purely airline-related part of the story, it also provides a vivid picture of the personality of the Irish airline's larger-than-life CEO.
by Lois Jones
This book is similar to the previous one, although maybe less focused on the caracther of Stelios than the Ryanair book is about O'Leary. It makes an interesting read not only for aviation enthusiasts but also for anyone interested in reading case studies of how marketing and operational innovation can disrupt industries.
Overall I must say that, although these books are a nice read, I was expecting to find many more high quality books about such a fascinating industry. If you have any suggestions, do not hesitate to share them here!