It might still be a far cry out for the majority of air travellers (including myself!) but in the past few months I have learned of a number of initiatives that have the potential to make executive jet travel more "democratic"...well, at least, for the upper segment of those that now fly commercial (Ryanair and Easyjet no need to worry for now!).
When it comes to marketing innovation in the executive aviation industry, in this blog we have already documented Blink's approach to executive aviation and Surf Air's flat fees.
The latest I learned about is Victor Aviation. I won't go in much detail here, since there is already this very comprehensive article by Dom Perry, at Flightglobal, that explains everything you need to know about this new way to fly executive.
Basically it aggregates demand to offer competitive prices to fly on executive jets. The novelty is in the transparency it brings to the whole booking process, that it is not unlike that of a normal airline.
I played around with Victor's website and it looked pretty cool too, and it allows you to do things like get alerts when seats become available on a certain route. It also provides plenty of details about the aircraft available.
Victor Aviation is, in a way, a marketplace, for executive jet seats. Although I am not a user of executive jets, this is a project I can somehow relate to, since it is not too different from what we have been doing at GourmetOrigins.com, an online marketplace for high quality foods that I co-founded, where small independent food producers can connect with foodies that look for special treats. So I take this opportunity to wish Victor Aviation's founder, Clive Jackson, the best of successes and hopefully one day will be able to experience the service!