Thursday, 10 May 2012

Latest on airline social media marketing: Vueling leveraging the Instagram craze

Your Instagram pictures could soon be on a Vueling A320 like this one

It is hardly news that airlines, as most consumer-oriented companies, are embracing social media to connect with the public, sell tickets or sort out crisis. Some go the extra-mile and even develop their own innovative applications exploring the social travel space (whether successfully or not is another matter, the jury is still out)...But the key element here is that the hyperconnected world we live in provides also a platform to test new marketing and leverage user-generated content...I mentioned in a previous blog post that "visual" is the word of the day and the recent billion-dollar sale of Instagram to Facebook proves the point...

So what best than try riding the Instagram wave? This is what Vueling is doing with its latest campaign, the Vueling Air Gallery (running on Facebook, of course!)...take an Instagram picture from one of Vueling's destinations, tag it #vuelingairgallery and get the public to vote for it (obviosuly the goal is to make it viral by asking your friends to vote for your picture). One of Vueling's Airbus A320s is going to be painted with the 200 best pictures and the best 50 Vueling instagrammers (chosen by some judges) are going to get free flights too..

To be fair, this is not the first time that an airliners has been decorated this way, KLM already painted one of its aircraft with its fan's Facebook pictures styled as blue Delft porcelain tiles...but it is a nice and engaging initiative nonetheless...I am actually wondering why we do not see more campaigns along these lines.


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Stephina Suzzane said...

Our ability to leave our physical bodies and travel to other places has been demonstrated in controlled laboratory experiments by researchers with good academic credentials. These include Charles Tart at the University of California in Davis, and Russell Targ and Harold Puthoff at the Stanford Reesearch Institute. Russell Targ's research of "remote viewing" involves two people. The "viewer" stays in a carefully controlled laboratory environment while a "beacon" person is located somewhere outside that vicinity. A computer then selects a location that is unknown to the viewer.

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