Wednesday, 16 November 2011
Gamification is the word of the moment in social media and airlines are starting to experiment with it. Spanish flag-carrier Iberia, now part of the IAG Group, is the latest airline to experiment with this channel in order to generate buzz and follower engagement.
Iberia has just launched "Flying Around the World", a Facebook game here users can accumulate "hours of flight" by answering questions related to the airline and its products and services, the goal is to accumulate these hours of flight, you start as a co-pilot on short haul flights and become "Long-haul Pilot" (Comandante de largo radio), you can answer up to five questions per day and each correct answer gives you "flying hours".
Each question is labeled as a "flight", for example to complete a Madrid-Milan flight I had to answer how Iberia's last minute discounted online booking service is called (answer "Los que Corren, Vuelan" ("those that run, get to fly"). Iberia will be progressively adding new flight sectors over time,as the goal is to keep users engaged. As any good social media "trap", you get extra points for liking Iberia's Facebook page and leaving them your email (not that they hadn't it already!).
The more "zones (Europe, Latin America, etc.) you complete, the more chances you have to win in the draw that takes place at the end of the contest (15th December). Iberia will throw in "special" sectors to cover from time to time, as a chance to accumulate more "flight hours".
The prize? You guessed it!
4 free flights for the select few to any of the 24 long-haul destinations on Iberia's network (or "Avios" Iberia's, and IAG's, frequent flier "currency")
I was playing around with it a little bit, an, although the mechanics of the game are not particularly revolutionary, it is a nicely executed project that makes for some good light entertainment while you recall the extent of Iberia's network...I'll let you know in case I win!